TY - JOUR AU - Chaudhary, Adnan Ali AU - Ayub, Umer AU - Riaz, Ahsan AU - Mirza, Farhan AU - Latif, Sadaf PY - 2022/12/31 Y2 - 2024/03/29 TI - Weaponising Social Media, Mental Health and Surveillance Capitalism: Another Side of the Coin JF - Journal of History and Social Sciences JA - JHSS VL - 13 IS - 2 SE - Articles DO - 10.46422/jhss.v13i2.226 UR - https://jhss-uok.com/index.php/JHSS/article/view/226 SP - 109-121 AB - Individuals, executives lived experiences, and subjective information about every single action (ethical concern) you take is cautiously monetized and corroborated; false conspiracy theories and fake news, like various coronavirus thoughts, blow six times faster over social media is one of the practical case points as weaponizing social media and polarization, propaganda. These cosmetic modifications are tremendously popular among teenagers; plastic practitioners have underlined a new and unique syndrome for it. Persuasive Technology means everything we know about the psychology of what persuades people and builds that into a technological business attention extraction model to manipulate human behaviour for growth hacking. The term surveillance capitalism, explored by Twitter executives, says people must know everything online is being observed, pursued, and calculated. The former Twitter executive worked as senior vice president of engineering Tim Kendall (2021); members left Google in June (2017) due to ethical concerns. Positively, these sites have brought back together lost family members. They have sought out organ givers and saved lives. An expressive, systemic variation up-to-the-minute around the globe because of these platforms, but there is another side to see. This enquiry sheds light on the linkage between weaponizing social media, mental health and surveillance. ER -