The Role of Slogan in Political Mobilisation in Nigeria

A Study on 'O To Ge'

  • Ibrahim Lawal Ahmed Bayero University Kano
Keywords: Political Mobilisation, Neopatrimonialism, Slogan, Saraki, O To Ge, Kwara, Nigeria


One of the tasks of political parties in the modern democracy is political mobilization. In a competitive democracy political mobilization requires good strategy which demands exploitation of all the tools of mobilization. Political mobilization in Nigeria is simply reduce to election, hence, politicians increasingly tend to rely on bribe and intimidation of people to woe them into voting a particular party. Moreover, through institutionalization of poverty and manipulation of religion, traditional values and generosity, neopatrimonialism becomes a salient feature of Nigeria’s politics. However, the deep divide between the elite and the people provides an opportunity to exploit in order to defeat neopatrimonialism and win an election in a fair and peaceful manner. In this regard, slogan is a powerful mobilization tool that politicians and political parties should pay attention to. Using secondary data analysis, the paper exposes the power of political slogan as shown by O To Ge in Kwara State. The paper shows how slogan can be developed by careful study of the socio-economic condition of the people and the attitude of the ruling party to break the neopatrimonial politics and achieve an electoral victory.



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Out of the 82,344,107 registered voters in Nigeria, only 29,903,797 votes were casted at 2019 Presidential Elections.
Schumpeter, John. Capitalism, Socialism and Democracy, New York: Harper & Row, 1976.
Turner, Terisa. ‘Commercial Capitalism and the 1975 Coup’ in Panther Brick, K. (ed), Soldiers and Oil: The Political Transformation of Nigeria, London: Frank Cass, 1978
By mid 2018, Nigerian Communication Commission estimated that 103 million Nigerians were internet users, see
The Role of Internet in Political Mobilisation accessed in
Kukah, Mathew H. Religion, Politics and Power in Northern Nigeria, Ibadan: Spectrum Books Limited, 2003.
His full name is Dr. Rabi’u Kwankwaso. He is a politician in Kano State, a commercial centre in Northern Nigeria. He was elected the Governor of Kano State twice. He was a Presidential aspirant in 2015 and 2019, and is likely contest in 2023 general election.
Sharndama, Emmanuel C. and Mohammed, Ibrahim. ‘Stylistic Analysis of Selected Political Campaign Posters and Slogan in Yola Metropolis of Adamawa State of Nigeria,’ Asian Journal of Humanities and Social Sciences, Vol.1, 3, (2013)
Ibid pg. 14
Ibid pg.15
Ezejideaku, Emma and Ugwu, Esther N. ‘The Rhetoric and Propaganda of Political Campaigns in Nigeria,’ Journal of Linguistic Association of Nigeria, Vol. 10 (2007).
See an article published by The Cable, “Election 2019 and The Meaningless Campaign Slogan” via this link:
See PremiumTimes, “O To Ge: How I Originated The Campaign Slogan That Dethroned Saraki,” via
“O To Ge and The Making of Revolutionary Campaign” published in This Day Newspaper, March 8, 2019.
See ibid
For a deep and comprehensive analysis of the personality of Abubakar Olusola Saraki, see Animasawun, Gbemisola A. ‘Olusola Saraki, Charismatic Leadership and Patron-Client Relations in Modern Ilorin,’ in Obadare, Ebenezar and Adebanwi, Wale (eds) Governance and The Crisis of Rule in Contemporary Africa, New York: Palgrave Macmillan, 2015
Sourced from on March 18, 2019.
Cited in Animasawun, Gbemisola A. op cit.
See “The Rise and Fall of The Saraki’s dynasty,” published in Daily Trust Newspaper, February 26, 2019.
For example, see “Ali Ndume Removed as Senate Majority Leader,” accessed in
Read , for example, a column in Sahara Reporters titled, “Bukola Saraki: A Smart, Powerful and Dangerously Corrupt Political Operative by Churchill Okonkwo,”
See “The Movement that Consumed Saraki Dynasty in Kwara,” published in This Day Newspaper, on March 12, 2019.
Mustapha, Rafiu A. Akande, Rashidat and Jimoh, Sodiq ‘Impact of Poverty Reduction Program of the Kwara State Government of Nigeria on the Beneficiaries,’ International Journal of Economics, Commerce and Managemet, Vol.5, 3 (2017).
see Oxfam Repot 2017 on Nigeria, pg. 36-37
Adeniyi, Olusegun. ‘The State of 36 States’ accessed in on March 20, 2019.
This is reported in PMNEWS on March 21, 2019.
See Cheikh Anta Diop, “The African Origin of Civilisation ” and “Pre-Colonial Black Africa” about African political history.
Animasawun defined neopatrimonialism as “web of relationship located outside officialdom but with the capacity to determine what obtains in the official context.” P.267 op cit.
How to Cite
Lawal Ahmed, I. (2021). The Role of Slogan in Political Mobilisation in Nigeria: A Study on ’O To Ge’. Journal of History and Social Sciences, 12(1).