Twitter Diffusion in the Political Communication of Pakistan

Abstract

This study investigated the adaptation of political communication process in Pakistan using new communication and organizational paradigm originating in the evolution of the Internet and online social networks. This is the quantitative study in which survey method is used to analyze the twitter trends in political communication process of Pakistan. The study results have proved the continuous increase in the twitter users in Pakistan in last five years. Moreover, the study shows the twitter usage for political information and opinion building purposes by Pakistani citizens. The data verify the research question that twitter has become an important tool in political communication of Pakistan.