Globalization, Media Access and Role of Woman Entrepreneurship in Sustainable Economic Development of Pakistan

Abstract

Where globalization fetch up it’s "beauty and the beast" to entrepreneurship in developing economies, it redirects women to be proven as one of the significant players in development of country with sustainability. They are performing their duties successfully as employees and employers as well, but the deprivation of financial resources, latest technology and market updates hinders their performance in business practices. Despite of the socio-economic hurdles, now they can be seen performing their entrepreneurial skills as being involved in manufacturing as well as service sectors. Even developing economies like Pakistan are registering with success stories of their woman strata for Small and Medium sized Enterprises (SMEs). Here role of media is also impossible to ignore. The women entrepreneurs can fetch up many benefits through in time access to commercial information. Women economic development programs in country are not satisfying their entrepreneurial needs to the desired extend, and if media get liberalization in its true sense then the desired level can be easily attainable. The expected and yet not fully explored potential of this strata of business society is going to be discussed here. Hence, the present study strives to discuss the role of women entrepreneurs with respect to globalization and finally impacting the economic development of country. For this purpose variables taken here women entrepreneur, women's education, (addressing entrepreneurial skills) FDIs (to address globalization), and economic masses (i.e. GDP to address economic development) are examined from the period of 1980 to 2014. Researchers summarize this study by noting significant positive impact of globalization and women entrepreneurs on sustainable economic development of Pakistan.