Vol. 16 No. 1 (2025)

Articles

• Karachi as an Urban Center of Nationalism Colonial Urbanization and Political Mobilization (1913-1947)

  Bashir Ahmed Jatoi, Yong-an Zhang (Ph.D)

  01-16

  • Full Paper (PDF)

• The Identification of Gender Identity on Consumer Perception and Buying Decisions to Develop Brand Equity

  Syeda Quratulain, Yasmin Khan, Faisal Ismail

  17-33

  • Full Paper (PDF)

• Narratives, Power, and Identity: Revisiting Pakistani Historiography in the Shadow of Politics and Selective Memory

  Rehana Kausar Arain, Dr. Irfan Ahmed Shaikh

  34-45

  • Full Paper (PDF)

• Human Resource Management Practices: Unlocking Innovation in Developing Countries

  Dr. Sana Arz Bhutto, Dr Muhammad Hassan, Dr. Altantuya Dashnyam

  46-63

  • Full Paper (PDF)

• Exploring the Left-wing Opposition to the One-Unit Scheme in Pakistan (1955-1970): A Focus on the Left of Sindh

  Dr Muhammad Qasim Sodhar

  64-73

  • Full Paper (PDF)